Cricket Adds Cricket EZ from CalComp to Growing Product Line
Time: 2008-02-06       From: http://biz.yahoo.com/bw/080206/20080206005409.html?.v=1

 

Offers Customers a Value-Conscious Handset Option that Still Offers Essential Features

SAN DIEGO--(BUSINESS WIRE)--Cricket Communications, Inc., a leading provider of unlimited wireless services and the operating subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP - News), today announced the availability of the Cricket EZ from CalComp as part of its handset lineup. This slim, lightweight device is Crickets first sub $100 handset, and offers simplicity seeking customers a low-cost handset that is budget friendly without sacrificing quality and features. The launch also marks Crickets first deployment of a phone from CalComp and the first use of a phone based on VIA Telecoms cdma2000(R) 1xRTT baseband processor.

The Cricket EZ is a compact, candy-bar style phone that measures just 4 x 1.7 x 0.5 inches and has a 128 x 128 color LCD display. This slim device offers full-feature SMS capabilities, including capacity to store up to 200 SMS messages, group send and custom-defined quick text, allowing users to program their own frequently used words and phrases for quick and easy messaging. This device also comes with polyphonic ringtones and wallpapers. The phone is immediately available online and at select Cricket retail stores and dealers for $89.99. For more information, please visit a local Cricket retail location or www.mycricket.com.

Introducing the Cricket EZ into Crickets handset line-up broadens our range of entry-level devices, providing our customers more choices when selecting a phone that best suits their lifestyle and budget, said Sergio Garcia, director of device strategy for Cricket. The Cricket EZ is a low-cost, user friendly device that offers the essential features value-seeking customers are looking for.

We would like to sincerely congratulate both Cricket and Cal-Comp in successfully launching the Cricket EZ, and we are very proud to have been a part of this great team and program, said Daniel Lee, director of sales & marketing for VIA Telecom. The Cricket EZ is truly a new breed of no non-sense handsets for those who want a simple and easy every day communication device, a perfect companion to Crickets Unlimited Voice Services.

Cricket offers its customers unlimited value, with no contracts or credit checks, and a range of service plans. Cricket services include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited Mobile Web access, international long distance, and calling features such as voicemail, caller ID, call waiting, and 3-way calling.

About CalComp

Cal-Comp Electronics and Communications is part of the Kinpo Group, which comprises of over 22 subsidiary businesses, seven of which are publicly listed companies. Cal-Comp Electronics and Communications established in 1989, is one of these listed companies. Steady development over the years has seen us growing into the global business that we are today with over 13,000 employees and operations throughout Asia, Europe and the Americas. Jointly developed together with iTouch, Cal-Comp is proud to introduce the Cricket EZ to the North American market. We have actively worked to build on our core values of EMS+ ODM service led by a professional operations team with clear strategies. With years of accumulated technology experience and strict, disciplined management principles, we boast a strong business acumen encompassing design, supply chain management, manufacturing and quality management. For more information about Cal-Comp, please visit www.calcomp.com.tw http://www.calcomp.com.tw.

About VIA Telecom

VIA Telecom, Inc., headquartered in San Diego, California, is a leading innovator and developer of Ultra Low Cost cdma2000(R) chipset family of products, with proven commercialization records in key CDMA markets globally. VIA Telecom's CBP line of CDMA baseband processors support IS-95, cdma2000(R) 1xRTT and 1xEV-DO standards and are used in 2G, 3G voice & data, and GPS-enabled cdma2000(R) devices. In addition to its strategic product line up, VIA Telecom also offers a complete handset form factor reference design for multiple markets where "time to market" is a requirement; and offers Operator Customization Services, including "field proven" software development packages, software diagnostic tools, test support and manufacturing support, with an emphasis on customized services. For more information about VIA Telecom, please visit http://www.via-telecom.com

About Cricket

Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devises and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.